24-hour Wear & Comfort, Sweat proof, Matte finishFollowing 8 years of research, Lancôme unveils its first 24H wear, sweat proof and flawless matte foundation. Experience lasting perfection with the Lancome Ultra Wear foundation.
With its EternalSoft technology, Ultra Wear foundation provides ultra-long wear with increased comfort. Sodium iodide pigments in the formula maintain a consistent pH level with skin, so color stays true all day. Perlite and Silica - two of the most effective oil absorbing ingredients – will keep your skin looking flawlessly matte all day.
HOW TOExperience the blendable and fresh texture of Ultra Wear. Apply Ultra Wear foundation on the forehead, nose and cheeks. Blend with fingertips using circular motion for a more natural finish; or apply with a foundation brush for more sophisticated coverage.